Capital One - Card Partnerships
For this series of targeted emails, our goal was to inspire holiday gift-giving, introduce a new-look credit card, and drive customers directly to sale inventory.
To meet this goal we paired an enticing offer, updated card art, enhanced user-experience elements (clickable CTA buttons, geo-located store maps, countdown timers), plus some fresh holiday copy.
The email arrived in a series of tiered offers that evolved with the holiday season.
- Role Senior Copywriter
- For Helzberg Diamonds