Capital One - Card Partnerships

Points or rewards programs are a common benefit to using private label credit cards.

To keep track of rewards, some customers are comfortable with direct mail, while others prefer email or mobile communication.

Print, desktop and mobile formats each come with unique challenges such adjustments in core messaging, the hierarchy of information, viewing ease, bar code placement, legal restrictions and more.

Below is an example of a rewards piece adjusted for a digital format.

  • Role Senior Copywriter
  • For Lord +Taylor – Rewards