Gifting Grace - Ecommerce product descriptions
This contract required a great deal of imagination, self-determination and independent initiative. I helped write more than 1,600 detailed upscale-gift descriptions in a rather exacting voice.
Gifts included clothing, fashion accessories, housewares, toys, furnishings, jewelry pieces, electronics, pet items, home decor and items for the home office, kitchen, baby’s room, bathroom and the lawn and garden.
Depending on the gift, the narrative ranged from sentimental to glamorous, or from whimsical to formal. Switching creative gears more than a dozen times each day helped cultivate a level of creative discipline I didn’t know I had.